Distinctive brand system
A bold visual identity built around colour, movement and playful product language.
Studio ecommerce project · Live demonstration
Fidget Forge
online shop
A bright, product-led ecommerce demonstration designed around tactile 3D-printed fidgets, simple choices and a clear route from browsing to secure test checkout.
Visit the live demo ↗Project typeStudio ecommerce project
ScopeBrand · Shop · Order journey
CheckoutStripe test environment
StatusLive demonstration
01 — The challenge
Make a small product range feel energetic and easy to buy.
Fidget Forge needed a strong visual identity and a shopping experience that could make colourful 3D-printed products immediately understandable.
The customer journey also needed to explain product choices, delivery costs and payment status clearly, while demonstrating the operational steps behind an online order.
02 — Product experience
Colour, movement and clear choices.
The shop presents each fidget with its own product image, movement style, description and price. Visitors can review options, select colours and quantities, build a basket and continue to a secure Stripe test checkout.
The demonstration clearly identifies that no real payments are taken, protecting trust while showing the complete customer journey.
03 — Delivered scope
A complete demonstration store.
Responsive storefront
A clear shopping experience designed for mobile and desktop visitors.
Product options
Individual choices for product design, colour and quantity.
Working basket
Order totals, delivery rules and free-shipping thresholds presented clearly.
Stripe test checkout
A secure hosted checkout demonstration with no real money charged.
Order workflow
New, printing and dispatched stages supported by status communications.
Verified project scope
Built beyond the shopfront.
These figures describe the live demonstration itself. No sales, customer or commercial results have been invented.
6Products in the starter collection
4Clear order-journey stages
1Connected test checkout
04 — The result
An ecommerce journey ready to demonstrate.
Fidget Forge shows how a small product business can combine a memorable identity with practical ecommerce features. Customers can move from discovery to product selection, basket and checkout without losing clarity.
It also demonstrates The Web Cartel’s ability to build customer-facing commerce alongside the operational thinking required after an order is placed.